Valrhona

DIGITAL RESPONSIVE CHARTER

Brand value Promotion of existing content

Creating brand consistency

Valrhona, the chocolate exception:
With a mixture of digital content and development projects from a range of sites, it is difficult for Valrhona to ensure consistency within its digital ecosystem.
Diplomatic-Cover reflected on the perception and the image of the brand to produce a multi-support digital charter reflecting the chocolate maker's values:

DIGITAL CHARTER
CROSS-PLATFORM/RESPONSIVE DESIGN

The digital charter takes into account all digital supports, tablets, iPhone and desktop screens (fixed and portable). An interpretation can easily be made for interactive terminals or event-based systems.

TYPOGRAPHICAL CHOICES AND RULES FOR THE ORGANIZATION OF CONTENTS

The modernity of the brand comes from the graphic codes and adaptive and intelligent ergonomics.

RESPONSIVE DESIGN GRID
IMPLEMENTATION OF A RESPONSIVE DESIGN GRID ADAPTED TO ALL SUPPORTS

The brand must clearly express the availability of digital services for its clientele.

Iconography
DESIGN OF FUNCTIONAL ICON SHEETS

It must be possible to convey powerful messages via the digital charter. The feeling of support and partnership must stand out through clear texts and direct calls to action.

VALRHONA

Creating brand consistency

The completion of this project led to detailed reflection on the perception and the image of the brand. Valrhona's digital ecosystem needed to showcase the brand's DNA.

This tool allows the various agencies and services providers of Valrhona to communicate in harmony and with consistency, whatever the screen being used.