Mavic

Experience Tracker

Brand value Creation of online services

Combining user service and brand experience

Every year, the Tour de France offers amateur cyclists the chance to test their performances on one of the mountain stages: this is the Etape du Tour. Mavic, a manufacturer of cycling equipment and a partner for this event, entrusted Diplomatic-Cover with the design and production of a digital platform allowing amateur cyclists to review their performance using videos filmed during the stages and to analyze their races.

Col de Leschaux
1
Cote d’Aillon-le-Vieux
2
Col des Prés
3
LIVE

Live video recording at strategic points of the race

Integration of the Mysports player, a video service which records the performances of racers throughout the race

0.0KM/H
0.0KM/H

Performance tracking

Recovery of the data from the Mysports service: speed, classification, number of racers, etc.

ServiceData analysis & Monitoring

Analysis of performances via data crossing

Average speed, stage time, classification

ServiceData analysis & Monitoring
User 1
Selected racer
7th
Average speed 34. 4 KM/H
Maximum speed 53. 9 KM/H
6'34'' 13 hrs Stage time
User 2
Stage leader
1st
Average speed 39. 6 KM/H
Maximum speed 58. 7 KM/H
5'42'' 46 hrs Stage time

Customization of data

Profile of the race with intermediate times, possibility of comparing your performance with the race leader

ServiceData analysis & Monitoring

Mavic – EXPERIENCE TRACKER

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Combining user service and brand experience

The exploits of Tour de France amateurs recorded thanks to Mavic and Diplomatic-Cover! Diplomatic-Cover has taken up the challenge: to design this digital space, while remaining true to the spirit of the brand and to accentuate public take-up by offering more services. The result: an innovative service which encourages racers to sign up, generating traffic to mavic.com and therefore brand preference. Nearly 80% of participants in the race signed up to this space.

A new version of the Mavic Tracker has been produced for the 2013 edition of the Etape du Tour.