Armani Code Sport
ART TELLING WITH PHILIPPE FRANCQ
for the concept
When the world of perfume meets the world of comics.
Diplomatic-Cover suggested a complete digital plan of action from the point of view of a comic strip, allowing users to experience all the sensations resulting from this unprecedented artistic collaboration. A product site allows the interactive discovery, among other content, of the exclusive comic strip. An iPad app offers users exclusive content such as the working sketches of the artist. An illustration for the international press has been especially created by the artist to reveal the campaign to journalists.
A mediatization package summarizes this world in a striking campaign: banners, MSN skins, etc. The campaign has been produced in 7 languages, generating international press coverage. All audiences involved have been seduced by the audacious association of comic strips and luxury. Comments and shares on Facebook, increased traffic on the Youtube brand channel: a notable digital message for the Giorgio Armani Beauty brand!